It’s Not Just About Money – Other Reasons Why Fundraising is Important

Posted on September 10, 2018

While the ultimate goal of fundraising is to raise money, it should really be about more than that – at least if long-term viability is on your radar.

Sure, you need cash to keep your organization up and running, as well as to support your charitable efforts and causes, but fundraising can actually offer some deeper benefits than that.

When done right, it can help you reach more people, run a better operation, and most importantly, guarantee your organization’s success for longer than just the current fundraising round. Here’s how:

Fundraising Raises Awareness

Fundraising forces you to get creative and move outside your comfort zone. In order to be eligible for grants, sponsorships, and other free money, you need to prove that you’re reaching as many people, in as many parts of the world, as possible. This means delving into social media, revamping your website to utilize the latest SEO and marketing tactics, and taking a new approach to outreach and retention.

Fundraising Requires You to Plan and Prioritize

Fundraising is no easy feat. It takes a lot of time, energy, and thought to come up with a solid fundraising strategy that often requires taking a step back to assess your organization as a whole. This can force you to really evaluate your operation – your allotment of resources, your staff, and the projects you devote your time to – so you can optimize your efforts and maximize the funds you’re able to get for them.

Fundraising Empowers Your Team and Offers a Sense of Unity

Fundraising drives are a great way to get your employees pumped up and passionate about your cause. It gives them a common goal to get behind and a single milestone to reach as a group. That can make all the difference, especially if you’re a big organization or have team members spread across different departments and divisions.

Fundraising Requires Finding New Donors and Retention

Running a fundraising campaign and finding the new donors is not enough. Finding new donors for fundraising is one thing but the retention of donors is equally important. Organizations should run a set of paid campaigns and storytelling events to keep their donors engaged with the charity. Nonprofits require funds to run the engagement campaigns for donor retention.

Fundraising Keeps You Constantly Pushing Forward

Meeting one fundraising goal doesn’t mean you’re done and can sit back and relax. There are always more people to help and more you can do to support your cause, which means a constant stream of funding is always going to be needed. This constant need to do more, support more, and achieve more can help motivate and drive your team, keeping them excited and passionate to make a difference.

Check out our blog, The top 10 most generous donors of 2017 in U.S. where the individuals, organizations and philanthropists donated a whopping sum of $390 Billion in 2017 and touched $410 Billion in 2018 with a YOY growth in fundraising.

One way to fundraise is to think outside of the box and consider alternative platforms, like iConnectX. With iConnectX, vetted charities and nonprofits are given the chance to increase their visibility and raise funds – all without doing a single bit of work. Professionals from all over the world come to our platform for expert mentoring services – services they’re willing to pay a pretty penny for. By becoming a mentor’s choice charity on iConnectX, a portion of that pretty penny will go to you! It’s that simple.

Another interesting ready is our blog on 4 other reasons charities and nonprofits find iConnectX valuable””. It creates a new stream of revenue, raises awareness for causes, provides a platform to recruit more volunteers, donors, participants & sponsors, with more direct charitable donations and participation in the live events & auctions.