What Charities Can Do in the Era of Social Media

Posted on August 14, 2018

Social media can be a powerful tool in today’s digital society – especially for non-profits and charities.

Not only can social tools help you engage and connect with your existing supporters, but they also provide a quick and easy way to raise awareness for your cause. Plus, with the ease at which users can share, retweet and comment, they’re also ideal for encouraging word-of-mouth referrals – a great source for potential donations.

Are you currently using social only for sporadic updates or news announcements? Then it may be time to rethink your strategy. Here’s how to increase awareness, boost supporter loyalty and draw in new donations using your social tools:

Make Everything Shareable on Social Media

Millennials and Gen Zers are big into social causes – and sharing those causes with others. To tap into this, make sure everything you post is shareable – something your supporters would love others in their circle to see, understand or learn more about. Think great graphics, engaging videos, stunning imagery and thought-provoking quotes.

Pay to Play

With the onslaught of social content out there and the constant change in algorithms, organic reach isn’t as high as it once was. To get around this? Consider a paid promotion once in a while. You don’t have to spend a lot, but sometimes, even just a $5 boost on a Facebook post can get you the viral exposure your cause needs.

Use an Influencer on Social Media

Influencer marketing is one of the most effective social strategies you can use in this day and age. For one, it gives you immediate access and exposure to an already existing, massive audience – one hungry to learn about new causes, companies and products. It also helps instil more trust in your brand, since the message is coming from an influencer the audience knows and loves. Just make sure you use an influencer that has an audience similar to the one you’re looking to reach and provide them with content that matches their brand and persona.

Test, Test and Re-test

There’s a lot of competition in the social world, so you might not hit the mark with your efforts right away. That’s OK! Make sure to utilize the built-in metrics tools each platform offers, and maybe invest in a marketing dashboard to help you keep track of everything all in one place. Test your content, measure your results, and tweak your strategy as necessary to make sure you’re resonating with users and getting the ROI you want.

You can also utilize platforms like iConnectX to add additional donation streams for your organization. By adding your charity to iConnectX’s dashboard, you can get donations from professionals all over the world looking for expert, executive-level mentoring services. Sign up and see iConnectX for yourself or contact us today to learn more about becoming an iConnectX verified charity.